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Featured work

Real problems. Thoughtful solutions.

Every project starts with understanding the people, problems, and goals behind it.

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01Website modernization

Vet-Ray

How do customers choose when your products are complicated?

Making a considered purchase easier, from finding equipment to asking for a quote.

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02Online shop for a small farm

Lily Row Farm

How do visitors find the right product, or simply plan a visit?

Helping gardeners find the right plants and plan a visit, without a phone call.

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03Shop for an assistive product

uControll

What do buyers need to know before trusting an unfamiliar device?

Turning a thoughtful assistive product into a shop that answers questions before they are asked.

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04Website for remote monitoring devices

BlackBox RPM

How do you explain a technical product without overwhelming buyers?

Connecting a clear product introduction with device details and a way to ask questions.

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05Website for care-management software

ValueCare Suite

How do different customers find what matters to them in one software offer?

Making a complex software offer easier to explore, with distinct paths for learning and requesting a demo.

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06Digital memoir and storytelling

Ancestor Stories

How do you share a meaningful story without losing readers in a long page?

Shaping a long family narrative into a readable digital memoir with chapters and historical context.

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07Brand site for a garden product

Worm Poo For You

How do you sell something customers don't yet understand?

Explaining a product people raise an eyebrow at, then sending confident buyers to the shop.

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Why work with an independent partner?

A direct relationship, not another handoff.

If you'd rather work with one experienced person than coordinate a larger team, here's what working with me looks like.

One person, from conversation to launch.

You talk directly with me, Krissie. The person who understands your business is also the person designing and building with you.

A clear scope, before you commit.

Starting prices are visible. We agree on the priorities, deliverables, and price before work begins, so you know what you are investing in.

Experienced thinking, hands-on work.

I bring 25+ years across design and technology. Whether you need a clearer website or a more useful business tool, I connect the bigger picture with the practical details.

The approach

A straightforward way to get started.

Talk

We start by understanding your goals, challenges, and what you're hoping to accomplish.

Plan

We identify the most useful next steps, prioritize what matters, and establish a realistic scope.

Make

We design, build, test, and refine solutions that work for your business and the people using them.

Let's find a practical place to start

Have something in mind?

You don't need to have it all figured out. Tell me what you're working on, what's not working, or what you'd like to create. We'll find a practical place to start.

Start a Conversation krissie@naturallyhumandesigns.com