Understand the real problem.
Listen to the people doing the work. Map the journey, constraints, and decisions that need attention.
The person behind the practice
About Krissie.
Kristina “Krissie” Shelley
Explore selected workCuriosity, put to work.
I started building for the web in 1998. Today, I bring 25+ years across design and technology to complex product work.
My practice spans product design, research, brand, and digital implementation. I’ve worked with SaaS teams, financial platforms, and medical technology businesses, helping make complicated information and workflows clearer.
I care about accessibility, psychology, and how design affects the way people feel and function. Through Naturally Human Designs, you collaborate directly with me, from a tangled problem to a useful experience.
I choose technology around the work. AI-assisted development and tools such as Lovable can help me explore ideas and build prototypes sooner, while I remain responsible for design judgment, testing, and the fit of the solution.
Selected professional experience
Nav · Suralink · SalesRabbit · Naturally Human Designs
Connect on LinkedInThe approach
Understand. Simplify. Make.
Make the next step clear.
Choose priorities, reduce unnecessary complexity, and give the team a shared direction.
Carry it into practice.
Design, prototype, and support implementation. Use AI where it helps us learn and build, with human judgment throughout.
Perspective
How I think about the work.
See that thinking in practice in the selected work.
Let’s start with your question
What needs to feel easier?
A complicated workflow. A fragmented customer journey.
An idea that needs to become testable.