The Objective
Audience Insight
Blubrry’s podcasters needed more than download numbers—they wanted to understand the people behind the plays. We built tools that transform cold stats into warm conversations, helping creators see their audience as real humans with interests, habits, and stories.
The Solution
Key Features
Audience Area Integration
The solution was integrated as an additional area within the statistics section of the SaaS product. From the newly added Audience Area, podcasters can:
View Survey Results: Access detailed demographic and psychographic insights collected through the listener survey.
Analyze Listener Feedback: See comments and qualitative feedback left by listeners through the survey link.
Share Surveys Easily: Generate and share the survey link to multiple outlets directly from the audience area.
Insights Dashboard
Audience Demographics: Includes listener age, gender, location, and other key data points.
Behavioral Insights: Provides information on listening habits, favorite genres, and preferred platforms.
Interest Profiles: Highlights topics and activities listeners are most passionate about, helping podcasters align content with audience preferences.
Interactive Data Visualization: Charts and graphs make it easy to identify trends and patterns at a glance.
Exportable Reports: Allows podcasters to generate professional reports for sponsors or internal use.
